SPARK is our Corporate division that collaborates with COMPANIES creating NEW START-UPs that can then be integrated, acquired or allowed to grow independently and that allow you to explore business models, new products, new experiences or create new suppliers. We do this through the START-UP AS A SERVICE model by reducing innovation R&D costs with the speed of Start-Ups. It is a perfect model to experiment and create new business models that have the potential to contribute significantly to the group's profits within 3-5 years. We give companies the opportunity to quickly explore new strategic areas and new models, often outside the main business skills and in potentially competitive areas. Whatever the company needs (e.g. launching new brands or business models, identifying new customer segments, entering new markets), we help it create competitive advantages by together developing start-ups that can be integrated into the company's core business and group portfolio.