CONSULTING FOR GO-TO-MARKET AND STARTUP ROOMS
Go2Market program
Our "Go to Market" consulting track is designed specifically for startups like yours to help you develop and implement an effective launch strategy that will enable you to reach your first customers, gain rapid traction, and successfully position yourself in the marketplace.
FoolFarm provides you with the know-how and tools to sell and increase your Startup's revenue!
Our Go-to-Market consulting track is designed for startups, whether already active in the market or newly formed, who wish to increase leads and sales while optimizing their value proposition, channel model, and pricing strategy.
We offer a tailored approach that guides startups in identifying target audiences, creating effective marketing messages, selecting the most appropriate distribution channels, and developing an integrated sales strategy.
Our goal is to ensure that every aspect of your Go-to-Market is well defined and aligned to maximize market impact and ensure sustainable and scalable growth.
Base
First month.
Project Tutor Assignment
-Appointment of Project Tutor
Market & Competitor Analysis
Week 1*
-Study of the target market, identification of opportunities and threats.
-In-depth analysis of competitors, their strategies and positioning.
Defining the target audience
Week 2*
-Identification of primary and secondary target audience.
-Creation of buyer personas for a detailed understanding of the audience.
Positioning strategy
Week 3*
-Defining the startup's Unique Selling Proposition (USP).
-Positioning of the product/service in the market compared to competitors.
Marketing plan
Week 4*
-Creation of an essential marketing plan for the launch.
-Identifying the most effective marketing channels and initial promotional campaigns...
*The timing of individual activities are illustrative.
Gold
Second month.
Everything in the Basic Plan
Detailed Go-to-Market Plan
Week 6*
-Development of a detailed GTM plan with timeline, resources needed and budget.
Planning of pre-launch, launch and post-launch activities.
Pricing Strategy
Week 7*
-Defining pricing strategy based on perceived value, cost and market.
-Testing different pricing models to identify the most effective one.
Distribution channels
Week 8*
-Identification and selection of optimal distribution channels.
-Creation of strategic partnerships and distribution agreements.
Communication plan
Week 8*
-Development of an integrated communication strategy to reach the target audience.
Defining key messages and tone of voice for the brand.
*timing of individual activities are illustrative.
Full
Third month.
Everything in the Gold plan
Digital Marketing Campaigns
Week 9*
-Creating and launching digital marketing campaigns (SEO, SEM, Social Media, Email Marketing).
Monitoring and optimizing campaigns to maximize ROI.
Sales Enablement
Week 10*
-Creation of support materials for the sales team (pitch deck, case study, FAQ).
Training and coaching for the sales team to improve performance.
Customer Acquisition & Retention
Week 11*
- Developing customer acquisition strategies and loyalty programs.
Analysis of customer feedback to improve products/services and increase retention.
Optimization and Scalability
Week 12*
-Review of launch performance and identification of areas for improvement.
Planning for business scalability and expansion into new markets.
*timing of individual activities are illustrative.
Example of the services
• Valutazione del Prodotto: Revisione delle funzionalità del prodotto e del valore offerto al mercato.
• Studio del Mercato: Analisi dettagliata del mercato target, segmentazione dei clienti e valutazione della concorrenza.
• Definizione del Target Audience: Identificazione dei segmenti di clientela ideali e creazione delle buyer personas.
• Proposta di Valore: Definizione della unique value proposition (UVP) che differenzia la tua startup dai competitor.
• Pricing Strategy: Sviluppo di una strategia di pricing basata su un’accurata analisi di mercato e percezione del valore.
• Messaggio Chiave: Creazione di messaggi di marketing chiari e persuasivi che risuonino con il pubblico target.
• Channel Strategy: Identificazione e selezione dei canali di distribuzione e vendita più efficaci (online, offline, direct sales, e-commerce, ecc.).
• Marketing Plan: Sviluppo di un piano di marketing integrato, che includa digital marketing, PR, eventi, social media e content marketing.
• Sales Strategy: Definizione del processo di vendita, incluse le tecniche di lead generation, nurturing e conversione.
• Storytelling: Creazione di una narrativa di brand coinvolgente che attragga il pubblico target.
• Supporto Materiali di Marketing: Sviluppo di materiali promozionali, come brochure, presentazioni, video e landing page, per supportare il lancio del prodotto.
Piano di Lancio: Creazione di un piano dettagliato per il lancio del prodotto, con timeline, milestones e KPI specifici.
Validazione dell’Offerta: Test della proposta di valore verso prospect reali nel network di Foolfarm, per confermare l’efficacia dell’offerta prima del lancio.
Bonus
Customization
Tailored approach, tailored to the specific needs of your startup.
Side-by-side
Practical and strategic support at every stage of the Go to Market process.
Success
Increased likelihood of success in launching and attracting first customers effectively.
Lead Generator Plus Pathway
This pathway helps you get high-quality leads for your B2B business directly from LinkedIn.
You can expand your network of contacts and generate targeted business opportunities, improving the effectiveness of your B2B sales process.
The Lead Generator pathway can be purchased with or without prior acquisition of GTM packages.
Activating the Team
We assign a dedicated manager and a team of experienced business developers who will work to connect you with your target market on LinkedIn.
We define KPIs together.
Connection to Target
Our team identifies and contacts ideal profiles, making strategic connections with potential customers interested in your products or services.
Collaboration with your Team
We maintain ongoing contact with your sales team to ensure that the leads generated are of high quality and meet your specific needs.
Monitoring
We constantly monitor activities to ensure that each lead is treated with the utmost care, optimizing the results of your sales process.
Detail of services
Creiamo una strategia su misura per il tuo progetto, adattata all’industria e agli obiettivi specifici della tua azienda.
Selezioniamo i Sales Development Representatives (SDR) da inserire nel tuo team e ci occupiamo del loro training completo, tutto incluso.
Gestiamo un outreach mirato, evitando spam, con un approccio conversazionale che favorisce relazioni autentiche e durature con i potenziali clienti.
Monitoriamo costantemente i KPI e ti forniamo rapporti settimanali dettagliati per valutare i progressi e ottimizzare le strategie.
Assicuriamo che il nostro team sia perfettamente integrato con il tuo CRM, garantendo una gestione fluida e coerente dei lead.
Esploriamo nuove nicchie e mercati, anche internazionali, per espandere le tue opportunità di business.
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Our Growth Pathways are tailored for startups.
